Teaser: Shinola’s Black Blizzard

As I mentioned earlier this week, Shinola, A Continuous Lean, and myself will be at Steven Alan this Saturday celebrating Steven Alan’s 20 years of business. We’ll also be taking a peek at Shinola’s Black Blizzard Chronograph, an item I’m particularly eager to see. The Black Blizzard is inspired by the Dust Bowl of the 1930s, and more importantly the homesteaders that weathered the storm. Shinola’s first titanium watch is a tribute to America’s spirit and resilience against trials and tribulations. Only fitting for a ambitious brand that has turned our eyes and ears back to one of America’s most enduring cities, Detroit. To wet your appetites, I’m posting the teaser video here. If you want to see it in person before its November release, don’t forget to come by Steven Alan at 172 Newbury Street this Saturday, October 18th, from 2-4pm.

Shinola Black Blizzard Teaser from Shinola on Vimeo.

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